Building a Fanbase – football and housing

Football grounds 2 (2)There are plenty of reasons to welcome new housing in our neighbourhood. It’s a fundamental human need, and one we’re uncomfortably short of.

But here’s one reason you may not have considered – more homes could be just what your local football club needs to gain an edge over its rivals.

Here I look at which football clubs have the fastest growing local population, and future fanbase.

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England’s Southward tilt

2014-based 20yr growthEngland’s population is shifting further south according to the latest official population projections. The overall population is growing fast, and growing almost everywhere, but the growth is disproportionately in London and the South East.

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The True Scale of the Housing Crisis

HousebuildingThe trouble with a housing crisis is that it unfolds in slow motion, over a generation, so we risk acting too late. In this post I’ve used historical and international comparisons to highlight the scale of the catastrophe we’re creating.

The bottom-line is that Britain is now experiencing the highest population growth in its entire history. Yet we are meeting this need with the lowest peacetime housebuilding rates in nearly a hundred years.

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